Rusha Bhattacharjee

I love writing. I'm a hustler. Some things about me: - I am not afraid to tell the truth and go against the grain, but that doesn't mean I can't be funny too! - I've got an eye for detail, but also know when it's time to take a step back and just see what happens - because sometimes you have to let your work speak for itself. - Writing is my passion, so feel free to reach out if you need help with anything from content creation or copywriting!

Articles by 

Rusha Bhattacharjee

Everything you need to know about a/b testing email campaigns

A/B testing emails is a process in which two different versions of the same email are sent to subscribers. The goal is for one version, A or B, to be more successful than the other at increasing subscriber activity and revenue. Basically, you want your recipients not only to open an email but also click-through on links from it that take them through conversion processes like purchasing products or signing up for newsletters with their contact information.

July 26, 2021

How ios 15 update will impact email marketing campaigns?

The updated Ios 15 had a major impact on email open rates which has hindered the ability to analyze email marketing.

July 20, 2021

Shopify abandoned cart recovery: How to boost sales and increase conversion rates by 40%?

How do you get your abandoned cart emails to actually convert? You need to make sure they are not just generic "here's what we have" messages. Make them personal and include the products they left in their carts! This blog post will teach you how to boost sales via abandonment cart emails.

June 17, 2021

A beginner's guide to abandoned cart emails

Abandonment cart emails are an easy way to give customers another chance and increase your conversion rates. Here's how to set up an abandonment cart email campaign that will work for you! In this blog post, we'll show you how to create the perfect abandonment cart email marketing campaign.

June 17, 2021

Avoid these nine mistakes to reduce cart abandonment on your ecommerce website

It's easy to understand why so many people abandon their carts on e-commerce stores. There are too many choices, and it can be hard to find the right product. But if you're a small business owner, cart abandonment is bad for your bottom line. See how you can avoid losing customers with this blog post!

June 3, 2021

15 Best Free Shopify Apps to Increase Sales

Many people have heard of the e-commerce platform: Shopify, but not everyone is aware that there are many free apps available for it. These apps allow you to do everything from setting up a professional looking website to managing inventory and sales. In this post, I will give you an overview of some of the best free Shopify apps out there so you can make sure your online store has all the tools it needs.

May 18, 2021

Calculate RFM Score in Excel using this simple method

RFM stands for Recency, Frequency and Monetary value. It’s a mathematical way to categorize customers based on their buying behavior and identify which group they belong in. The more information you have about your customer's RFM score, the better you can tailor different offers for them because you know what kind of customer they are.

May 18, 2021

Increase e-commerce sales by 70% using the RFM Analysis

An analysis of how a basic marketing model, the RFM (Recency, Frequency, Monetary) can be used to increase your eCommerce sales. This post will give you pointers on how you can effectively leverage RFM analysis.

May 18, 2021