Check out our blog posts to learn about how and what to analyze in your e-commerce store on Shopify.

curved line

Everything you need to know about a/b testing email campaigns

A/B testing emails is a process in which two different versions of the same email are sent to subscribers. The goal is for one version, A or B, to be more successful than the other at increasing subscriber activity and revenue. Basically, you want your recipients not only to open an email but also click-through on links from it that take them through conversion processes like purchasing products or signing up for newsletters with their contact information.

July 14, 2021

Calculate RFM Score in Excel using this simple method

RFM stands for Recency, Frequency and Monetary value. It’s a mathematical way to categorize customers based on their buying behavior and identify which group they belong in. The more information you have about your customer's RFM score, the better you can tailor different offers for them because you know what kind of customer they are.

July 14, 2021

Increase e-commerce sales by 70% using the RFM Analysis

An analysis of how a basic marketing model, the RFM (Recency, Frequency, Monetary) can be used to increase your eCommerce sales. This post will give you pointers on how you can effectively leverage RFM analysis.

July 14, 2021